The shortlist for PR Awards Asia 2026 is now ready.
As the awards celebrate their 25th edition this year, judges have shortlisted entries across multiple categories, including campaigns, consultancies, and individual and team submissions from across the APAC region.
A new segment dedicated to artificial intelligence was introduced this year with categories like Best AI Product/Service, Best AI in Crisis Management, Best AI PR Stunt, and more, designed to recognise PR work that applies AI thoughtfully, creatively, and responsibly, delivering real impact rather than novelty.
Within the Campaign category, Sport and Esports/Gaming are now recognised separately. Finance Communications has been updated to Financial Services and Banking, while Lifestyle/Travel has been added to reflect the growing influence of this sector across Asia Pacific.
Within the Effectiveness category, Best Brand Collaboration has been introduced. Best Sponsorship and Partnership have been streamlined to Best Sponsorship, while Best Use of VR/AR/MR has evolved into Best Use of Immersive Technology.
Entries were independently judged by a panel of leading senior PR practitioners from agency and in‑house teams. Winners will be revealed at a gala awards presentation dinner on June 9, 2026, at JW Marriott Hong Kong. Tickets are available on a first‑come, first‑served basis; pricing details are available here.
Now, find out who made the cut in the on the PR Awards Asia-Pacific website.
