Staff Reporters
Jun 17, 2022

What's one thing leaders can do to manage the talent crunch?

CAMPAIGN360: Industry leaders from GroupM, R3, IAS, and more on managing churn in organisations in this volatile environment.

Campaign360 recently gathered some of the region’s top marketers, and many issues were discussed including how agencies can deal with an ongoing talent crunch. 

Ashutosh Srivastava, APAC CEO of GroupM, said: "One (method to manage this) is the implementation of technology to streamline operations to reduce drudge work and automate things people don't find useful. Making operations less labour-intensive is going to bring down the pressure on what people don't want to do and free up their time to do what they really want to do." 

Shufen Goh, co-founder and principal at R3, added: "People need to find purpose in showing up for work. We have to create the right environment with a great purpose—this is not just an important area for millennials and Gen Z—this is an important area for anyone—the pandemic has forced everyone to reckon with this existential question: what's your purpose in life?"

Vivian Tan, sales director at Integral Ad Science, explained: "Employers can listen to what's taking place and what each employee is looking for beyond remuneration. As the company grows, each of us wants to grow with the company. Upskilling and mobility are also aspects to show companies really care."

Meanwhile, Anita Kanal, former VP, customer marketing, APAC, Visa, says: "It is all about reskilling. There will always be a shortage, so it is all about how you get people (trained) up and ready to take on new challenges."

Related Articles

Just Published

1 day ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

1 day ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

1 day ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

1 day ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.