Staff Reporters
Jun 17, 2022

What's one thing leaders can do to manage the talent crunch?

CAMPAIGN360: Industry leaders from GroupM, R3, IAS, and more on managing churn in organisations in this volatile environment.

Campaign360 recently gathered some of the region’s top marketers, and many issues were discussed including how agencies can deal with an ongoing talent crunch. 

Ashutosh Srivastava, APAC CEO of GroupM, said: "One (method to manage this) is the implementation of technology to streamline operations to reduce drudge work and automate things people don't find useful. Making operations less labour-intensive is going to bring down the pressure on what people don't want to do and free up their time to do what they really want to do." 

Shufen Goh, co-founder and principal at R3, added: "People need to find purpose in showing up for work. We have to create the right environment with a great purpose—this is not just an important area for millennials and Gen Z—this is an important area for anyone—the pandemic has forced everyone to reckon with this existential question: what's your purpose in life?"

Vivian Tan, sales director at Integral Ad Science, explained: "Employers can listen to what's taking place and what each employee is looking for beyond remuneration. As the company grows, each of us wants to grow with the company. Upskilling and mobility are also aspects to show companies really care."

Meanwhile, Anita Kanal, former VP, customer marketing, APAC, Visa, says: "It is all about reskilling. There will always be a shortage, so it is all about how you get people (trained) up and ready to take on new challenges."

Campaign Asia

Related Articles

Just Published

5 hours ago

Tech On Me: Is Apple renewing its focus on ...

In a busy tech week, Apple unveils new ad tools, Oracle exits from ad tech, Amazon makes a big Taiwan bet, and Musk launches a war on Apple devices, and other weekly highlights.

6 hours ago

Campaign Global Agency of the Year Awards 2023: ...

New Zealand's Special repeats as Creative Agency of the Year while The Weber Shandwick Collective was named Asia Pacific Network of the Year.

7 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

7 hours ago

Agency Report Card 2023: Publicis Media

Starcom shone brightly for Publicis Media agency in 2023, and the Groupe decision to award staff bonuses was well received.