Campaign360 recently gathered some of the region’s top marketers, and many issues were discussed including how agencies can deal with an ongoing talent crunch.
Ashutosh Srivastava, APAC CEO of GroupM, said: "One (method to manage this) is the implementation of technology to streamline operations to reduce drudge work and automate things people don't find useful. Making operations less labour-intensive is going to bring down the pressure on what people don't want to do and free up their time to do what they really want to do."
Shufen Goh, co-founder and principal at R3, added: "People need to find purpose in showing up for work. We have to create the right environment with a great purpose—this is not just an important area for millennials and Gen Z—this is an important area for anyone—the pandemic has forced everyone to reckon with this existential question: what's your purpose in life?"
Vivian Tan, sales director at Integral Ad Science, explained: "Employers can listen to what's taking place and what each employee is looking for beyond remuneration. As the company grows, each of us wants to grow with the company. Upskilling and mobility are also aspects to show companies really care."
Meanwhile, Anita Kanal, former VP, customer marketing, APAC, Visa, says: "It is all about reskilling. There will always be a shortage, so it is all about how you get people (trained) up and ready to take on new challenges."