Surekha Ragavan
May 30, 2022

Former Visa marketer on skills to survive the talent crunch

Anita Kanal, former VP of customer marketing for Visa, on evergreen skills that survive the talent shortage; and whether talent should be encouraged to move horizontally.

The recent Campaign360 gathered some of the region’s top marketers, and many issues were discussed including the critical talent crunch. Anita Kanal, former VP of customer marketing for Visa, expands on evergreen skills that digital marketers should equip themselves.

Kanal says: “Some of [these skills] are problem-solving, having an entrepreneurial mindset. Are these individuals willing to upskill themselves? Are they close to technology? Do they have the mindset where they are able to look at the marketing challenges, but still have a business-led discussion with their stakeholders?”

Campaign Asia

Related Articles

Just Published

2 hours ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch

2 hours ago

Puma bats for women's cricket, urges increase in ...

Watch the film featuring Faye D’Souza, Kareena Kapoor Khan, Masaba Gupta, MC Mary Kom and Vineeta Singh

2 hours ago

VML global CEO Jon Cook on innovating amid WPP cutbacks

In a candid conversation with Campaign US editor-in-chief Alison Weissbrot at Campaign Convene, Cook touched on how VML is improving its innovation tools despite pressures from WPP to become more efficient.

2 hours ago

Meta enjoys record adspend while TikTok faces 39% ...

Both Instagram and Facebook are generating more organic engagement for brands, while TikTok sees impressions decline and X’s ad prices drop.