events
Campaign360 2022: Ongoing coverage of sessions
Campaign's editors pick highlights from the event, which returned to both physical and virtual formats this year.
Metaverse and NFT marketing: Are you future-proofing your brand?
Building a brand presence in the metaverse and through NFT (non-fungible token) marketing is not a question of if, but when. Major tech, consumer, and luxury brands are staking claims on this new frontier. Can marketers still afford to wonder if this is hype?
Momentum Worldwide launches hybrid experience platform
WhiteBox blends real life and virtual events for brands.
CMOs will find it challenging to continue to virtually engage with customers: Salesforce's Wendy Walker
Salesforce's senior director of marketing in APAC holds forth on an explosion in data sources, saturation in virtual marketing and the re-skilling required for marketers as pandemic changes to the market turn permanent.
Inside EA Play Live’s virtual event strategy
CMO David Tinson says virtual events are here to stay.
How to score virtual audience engagement with gamification
Easter eggs, collecting points, AR and avatars can all add up to a more fun and interactive experience for virtual event audiences.
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