TOP OF THE CHARTS: A new report by Bizzabo shows that virtual events are not yet optimised despite most organisers going digital in 2020.
More than 75% of revenues came from digital, data and live activity.
Event was cancelled last year due to the coronavirus pandemic.
With the Covid pandemic continuing to cast a shadow, Campaign spoke to the UK's top experience agencies to find out what brand events will look like this year.
Borderless, contactless and touchless—delving into new measures that event organisers have to take into consideration moving forward.
The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.
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