Easter eggs, collecting points, AR and avatars can all add up to a more fun and interactive experience for virtual event audiences.
TOP OF THE CHARTS: A new report by Bizzabo shows that virtual events are not yet optimised despite most organisers going digital in 2020.
More than 75% of revenues came from digital, data and live activity.
Event was cancelled last year due to the coronavirus pandemic.
With the Covid pandemic continuing to cast a shadow, Campaign spoke to the UK's top experience agencies to find out what brand events will look like this year.
Borderless, contactless and touchless—delving into new measures that event organisers have to take into consideration moving forward.
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