The APAC CEO of GroupM on what agencies can do to minimise their digital footprint.
The recent Campaign360 gathered some of the region’s top marketers, and many issues were discussed including ways for agencies and brands to create a sustainable ecosystem.
Ashutosh Srivastava, APAC CEO of GroupM, said: “The digital footprint of businesses is quite vast. In some cases, especially in non-FMCG, it’s outstripping the manufacturing footprint in terms of carbon emission. So there’s growing consciousness in this area.”
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There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.
Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.
With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.
IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.
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