Ad Nut
Mar 18, 2020

Vicks urges 'Touch of care' for South Africa orphans

The company and Publicis Singapore expand the 'Touch of care' platform beyond APAC with another touching film.

Ad Nut has been a fan of Publicis Singapore's 'Touch of care' work for Vicks from the jump, and a new expansion of the campaign to South Africa proves to be another worthy addition to the ouevre. 

The film above tells the story of orphaned boy named Lizo Tom, who grew up, lost his own son to a tragedy, and then went on to open a creche—named in honour of his son—which now cares for 47 children in Mamelodi, Pretoria. Tom himself appears toward the end.

The campaign also has the involvement of rugby player Siya Kolisi, captain of the South Africa national team, who has two kids of his own and also took in two siblings when their mother passed away.

Previous 'Touch of care' coverage

CREDITS

P&G, VICKS South Africa
Vice President, P&G Healthcare AMA: Aalok Agrawal
Regional Associate Brand Director, VICKS, AMA: Akhilesh Negi
Brand Manager, P&G Healthcare, South Africa: Prenessa Pillay
Associate Brand Manager, P&G Healthcare, AMA: Rahat Chawla
Associate Brand Manager, P&G Healthcare, South Africa: Abulele Dilima

Publicis Singapore
Chief Creative Officer, Global Clients: Ajay Thrivikraman
Creative Team: Donna Dimayuga and Paolo Villones
Account Management: Natalie VanderVorst, Prachi Partagalkar, Jessica Geli and Sophie Ow
Account Planning: Jordan Price
Agency Producer: Debra Wong and Jeigh Santarina
Director (Film): Zwelethu Radebe
Production House: Egg Films
Executive Producer: Saskia Rosenberg

PR Agency: MSL South Africa
Team Lead: Tamryn Sher

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

11 hours ago

Facebook extends 'more together' thought with ...

Watch the film conceptualised by Taproot Dentsu here.

11 hours ago

Ogilvy names Liz Taylor as global chief creative ...

Taylor becomes first woman to hold Ogilvy's top creative position.

12 hours ago

Don’t like policing people and if a brand is legal, ...

The Indian actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television

12 hours ago

Airbnb halves performance marketing spend with ...

Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.