Olivia Parker
Oct 11, 2018

New Vicks campaign could mark Publicis' awards comeback, says creative chief

As Vicks' second 'Touch of Care' video for India goes viral, Bruno Bertelli talks cyber-bullying, China, and the value of a good creative today.

As Vicks' second 'Touch of Care' video for India goes viral, Bruno Bertelli talks cyber-bullying, China, and the value of a good creative today.

As Publicis Singapore launches a poignant new campaign for PG’s Vicks in India, the agency’s global chief creative head praises Asian creative work for lacking the “cynicism” that characterises campaigns from other regions, preventing them from prompting more emotional responses.

The new film, which has notched up more than 1.2 million views since its release on Tuesday, tells the true story of Nisha Lobo, a teenage girl who was born with the incurable skin...

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