vicks

Mar 18, 2020

Vicks urges 'Touch of care' for South Africa orphans

The company and Publicis Singapore expand the 'Touch of care' platform beyond APAC with another touching film.

Jun 6, 2019

2019 Cannes contenders: 'One in a Million' by Publicis Singapore

Another touching tour de force from Vicks #TouchofCare campaign about a young Indian girl affected by a rare genetic skin condition and the unconditional love of her parents.

Mar 14, 2019

Vicks brings 'touch of care' to HIV-positive kids

With Publicis Singapore, the brand uses its award-winning platform to bring attention to ignorance about those living with HIV—as well as a worthy programme to support them.

Oct 11, 2018

New Vicks campaign could mark Publicis' awards comeback, says creative chief

As Vicks' second 'Touch of Care' video for India goes viral, Bruno Bertelli talks cyber-bullying, China, and the value of a good creative today.

Jan 22, 2018

Vicks brings 'Touch of care' to Philippines

A tough guy accidentally becomes a loving dad in a worthy followup to last year's great ad from India.

Mar 31, 2017

Vicks focuses on the 'Touch of care' in India

This simple motherhood story by Publicis Singapore is nonetheless a daring step.