Ad Nut
Feb 17, 2017

This buffalo's letter may bring a tear to your eye

Sweet video for Tesco Lotus by GREYnJ United shows empathy for Thailand's rural communities.

Sweet video for Tesco Lotus by GREYnJ United shows empathy for Thailand's rural communities.

This video expertly blends a bit of absurdity into a sweet family story, and in so doing proves the brand has genuine empathy for rural families that get separated because of economic necessity. Better yet, the company is backing up that concern with Tesco Lotus Pracharat Plantation Project, an initiative that trains people to grow crops other than rice during the dry season and then buys the resulting vegetables for Tesco supermarkets.

This kind...

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