Ad Nut
Feb 10, 2020

Thailand telco True touts pachyderm protection

The company underscores its sustainability commitment in a 6.5-minute film by GreyNJ United.

The company underscores its sustainability commitment in a 6.5-minute film by GreyNJ United.

In 'Footprint', a film by GreyNJ United for Thailand telco True, the simple ethical questions of a child lead his farmer father to tear down an electric fence. In its place, the community installs a True-powered warning system. It uses camera 'traps' equipped with SIM cards to capture the movements of elephants and transmit the info to park rangers, who can then guide the animals away from farming communities. 

The film doesn't provide...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Why no-one should have 'performance' in their job title
Premium
1 hour ago

Why no-one should have 'performance' in their job title

Many people in our industry mistakenly believe "performance" is just a set of media channels, when in fact it's a way of thinking—and one we should all embrace.

Premium
Nike creates moving tribute to Kobe Bryant
Premium
1 hour ago

Nike creates moving tribute to Kobe Bryant

Ad aired ahead of basketball star's memorial service.

Premium
MediaMonks bets on martech as it rebrands BizTech unit
Premium
1 hour ago

MediaMonks bets on martech as it rebrands BizTech unit

Managing marketing technology can matter as much as creativity, production outfit says.

Premium
Beachfront, Beeswax and LiveRamp join forces on connected TV
Premium
1 hour ago

Beachfront, Beeswax and LiveRamp join forces on ...

Three adtech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected TV.