Ad Nut
Feb 10, 2020

Thailand telco True touts pachyderm protection

The company underscores its sustainability commitment in a 6.5-minute film by GreyNJ United.

In 'Footprint', a film by GreyNJ United for Thailand telco True, the simple ethical questions of a child lead his farmer father to tear down an electric fence. In its place, the community installs a True-powered warning system. It uses camera 'traps' equipped with SIM cards to capture the movements of elephants and transmit the info to park rangers, who can then guide the animals away from farming communities. 

The film doesn't provide a lot of detail, and True's website doesn't appear to have supporting info. But Ad Nut found a CSR report from True, which explains that as of 2018 the project had helped more than 300 households reduce confrontation with wild elephants near Kuiburi National Park in Prachuab Kiri Khan Province and Khao Chamao-Khao Wong National Park in Rayong Province. Ad Nut is always happy to find proof that we're seeing a genuine, sustained effort, and not an opportunistic one-off or a mere concept.

The film also touts the fact that True has been listed as a member of the Dow Jones Sustainability Indices (DJSI) from 2017 to 2019.

Just don't go into the film expecting to see any elephants; they only appear in audio form, never on screen. At first Ad Nut found this strange. But upon reflection, if the whole point is letting the majestic creatures roam with minimal interference, then the choice seems appropriate.


GreyNJ United Bangkok
Chairman: Thor Santisiri
Chief Creative Officer: Jureeporn Thaidumrong
Chief Executive Officer: Kanaporn Hutcheson
Deputy Chief Creative Director: Asawin Phanichwatana
Creative Director: Jesse Wong
Copywriter: Nattawan Luanjaiboontam
Art Director: Nirada Thumrat
General Manager: Kanokkorn Seehapan
Group Account Director: Kantharat Teerarojjanawong
Account Manager: Naphat Ruenpanich
Account Executive: Maria Limtanakulchai
Associate Strategic Planning Director: Jongkoch Dusittanakarin
Project Management Director: Kanoksak Kanchanachutha
Agency Producer: Rawikarn  Pitaklohapit
Senior Traffic Coordinator: Juthamas Tantated
Production Company: Hello Filmmaker
Film Director: Puangsoi Aksornsawang
Cinematographer: Boonyanuch Kraithong
Film Producer:  Chotirat Wareerattanarot, Pichsinee Wongthipphun
Assistant Film Director: Thanaram Prameboon
Assistant Film Director2: Supawit Woothisart
Film Art Director: Manop Chaengsawang
Art crew: Narong  Srisophab, Tanawit Misa, Chavapol Petkanpoom, Sarayut Sarapan
Location Manager: Pakkawat Tanghom
Location assistant: Arm Sirisook, Muangthai Jirawongnirandon
Casting Director: Chutamard Hutthapong
Casting Assistant: Pongwarakorn Suksawat
Costume Stylist: Chauanuch Savekvattana
Costume Assistant: Kotchakorn somporn, Chavisa Wattanayakorn, Maneerattana Kochasee
Production Manager: Chlitda Kaeomano
Makeup & Hair: Thanapat Udomsup
Post Producer: Chattakan Chaikaew
Editor: Asamaporn Samakphan
Assistant Editor: Nisarat Meechok
Digital Conform: Supanai  Chotechuangsab
Colorist : Nuttacha Khajornkaitsakul
Assistant Colorist: Jirayu  Jangwattanapong
VTR Artist: Krongyote  Glinfuang
Assistant VTR Artist: Sirawit  Supaptoy
Sound Studio: Mellow Tunes
Sound Engineer: Artit Vongmetta
Assistant Sound Engineer: Supavit Kumkoon
Music Composer: Siwat Homkham

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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