Ad Nut
Jun 26, 2019

The star of this DBS ad is huge and hare-y

TSLA sends a large leporid (look it up) hopping through the streets of Singapore.

To follow up on their previous work involving rapidly multiplying, bucktoothed, big-eared creatures, DBS and TSLA have apparently decided, "We're gonna need a bigger bunny".

The work is meant to promote changes to the DBS Multiplier Account, which now features a higher interest rate and a bigger ceiling of funds—the biggest in the industry at the time of launch, Ad Nut is told.

The integrated campaign features customized Instagram stories, Facebook videos and intelligent pre-rolls optimized with data and targeted to pre-identified user-profiles. TSLA reports it got direction help from Uncle Friendly.

Ad Nut still believes the bank should consider a different kind of woodland creature for its ads, but anytime a fine furry friend gets paid is OK by Ad Nut.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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