The Singapore bank attempts to teach financial literacy with a series of stories created by The Secret Little Agency.
The Secret Little Agency says the move transforms the unit from a strategic insights bureau into full-service cultural strategy agency.
The SVP of brand and communications at Mandai Wildlife Group and the creative lead at TSLA take Campaign behind-the-scenes on the exhaustive work that went into creating the Mandai brand.
EXCLUSIVE: TSLA will create the master brand and all associated park brands for the wildlife and nature district, which has been undergoing a rejuvenation since 2016.
The brand doubles and triples down on decadence in a new campaign from The Secret Little Agency.
TSLA Design and Singapore's National Heritage Board curated 120,000 pieces of content about Singapore's cultural history for a user-friendly revamp of the Roots website.
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