the secret little agency

Jun 30, 2020

An endlessly charming animation for POSB Singapore

TSLA once again strikes gold, this time with a children’s storybook come to life.

Jun 29, 2020

Circles.Life tries to sort out WFH bedlam with Emergency Wardrobe filters

From baby vomit to Dorito Dust, this tool wants users to be at least professionally "dressed" when their turn comes to speak up.

Jun 23, 2020

'Easiest telco ever' puts kids, grandparents in customer-service roles

Circles.Life recruits some new customer-service agents in a delightful and admirably clear campaign by The Secret Little Agency.

Apr 1, 2020

No lights, cameras, or action: How adland is adapting to production interruption

COVID-19's waves of disruption have torn through the business of ad production, upending plans and leaving agencies and production houses to pick up the pieces. We look at coping mechanisms for the current situation, as well as potential long-lasting impacts.

Feb 21, 2020

Why is there a strange human-cat roaming Singapore?

EXCLUSIVE: If you think you've woken up in the middle of the movie 'Cats', you can thank/blame telco Circles.Life.

Jan 15, 2020

Does the DBS Paylah app make it too easy to give CNY red packets?

The 'Huat Ah' guy returns, in a new CNY ad for DBS by The Secret Little Agency and Sweetshop director Simon Cracknell.