dbs

May 12, 2021

Creative effectiveness ascends in a post-cookie era, but requires fresh approaches

A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.

Sep 1, 2020

DBS goes clubbing on Fortnite

Singapore bank taps TSLA to recreate iconic Zouk nightclub as high cashback credit card courts clubbers and gamers at the same time.

Jun 29, 2020

Asia-Pacific Power List 2020: Karen Ngui, DBS

While DBS' brand value has continued to grow, its marketing head is accelerating the company's focus on purpose-driven marketing activities.

Jun 16, 2020

COVID actions pay off in favourability for banks

Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.

Jun 9, 2020

Is it better for brands to change consumer behaviour or to adapt?

CAMPAIGN CONNECT: While offline businesses may return, it's unlikely to expect consumer habits to remain unchanged.

Mar 6, 2020

Meet 3 entrepreneurs showing how underprivileged women can help build their brands

Health and finance issues, safety and self-confidence are barriers to employment for many women in Asia, but can be overcome with the help of sympathetic employers.