While DBS' brand value has continued to grow, its marketing head is accelerating the company's focus on purpose-driven marketing activities.
Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.
CAMPAIGN CONNECT: While offline businesses may return, it's unlikely to expect consumer habits to remain unchanged.
Health and finance issues, safety and self-confidence are barriers to employment for many women in Asia, but can be overcome with the help of sympathetic employers.
With TSLA and a group of artists from Final Frontier, the bank succeeds in setting a strikingly different tone for a students-only service called Cheat Sheet.
The 'Huat Ah' guy returns, in a new CNY ad for DBS by The Secret Little Agency and Sweetshop director Simon Cracknell.
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