dbs
Creative effectiveness ascends in a post-cookie era, but requires fresh approaches
A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.
DBS goes clubbing on Fortnite
Singapore bank taps TSLA to recreate iconic Zouk nightclub as high cashback credit card courts clubbers and gamers at the same time.
Asia-Pacific Power List 2020: Karen Ngui, DBS
While DBS' brand value has continued to grow, its marketing head is accelerating the company's focus on purpose-driven marketing activities.
COVID actions pay off in favourability for banks
Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.
Is it better for brands to change consumer behaviour or to adapt?
CAMPAIGN CONNECT: While offline businesses may return, it's unlikely to expect consumer habits to remain unchanged.
Meet 3 entrepreneurs showing how underprivileged women can help build their brands
Health and finance issues, safety and self-confidence are barriers to employment for many women in Asia, but can be overcome with the help of sympathetic employers.
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