dbs

Jun 17, 2021

Asia-Pacific Power List 2021: Karen Ngui, DBS

Ngui has led the transformation of her brand in the face of growing competition from digital upstarts, even as she’s redoubled a focus on purpose.

May 12, 2021

Creative effectiveness ascends in a post-cookie era, but requires fresh approaches

A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.

Sep 1, 2020

DBS goes clubbing on Fortnite

Singapore bank taps TSLA to recreate iconic Zouk nightclub as high cashback credit card courts clubbers and gamers at the same time.

Jun 29, 2020

Asia-Pacific Power List 2020: Karen Ngui, DBS

While DBS' brand value has continued to grow, its marketing head is accelerating the company's focus on purpose-driven marketing activities.

Jun 16, 2020

COVID actions pay off in favourability for banks

Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.

Jun 9, 2020

Is it better for brands to change consumer behaviour or to adapt?

CAMPAIGN CONNECT: While offline businesses may return, it's unlikely to expect consumer habits to remain unchanged.