dbs

Jul 27, 2022

Asia-Pacific Power List 2022: Karen Ngui, DBS

Ngui is a strong proponent of building the bank’s purpose from the inside out, anchored by a clear vision to build a diverse and healthy workforce.

Jul 7, 2022

Why DBS wants to be seen as a tech startup rather than a bank

DBS marketer Karen Ngui on the brand’s new regional campaign, pushing ‘startup values’, and prioritising presence marketing.

Jun 17, 2021

Asia-Pacific Power List 2021: Karen Ngui, DBS

Ngui has led the transformation of her brand in the face of growing competition from digital upstarts, even as she’s redoubled a focus on purpose.

May 12, 2021

Creative effectiveness ascends in a post-cookie era, but requires fresh approaches

A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.