Singapore bank taps TSLA to recreate iconic Zouk nightclub as high cashback credit card courts clubbers and gamers at the same time.
While DBS' brand value has continued to grow, its marketing head is accelerating the company's focus on purpose-driven marketing activities.
Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.
CAMPAIGN CONNECT: While offline businesses may return, it's unlikely to expect consumer habits to remain unchanged.
Health and finance issues, safety and self-confidence are barriers to employment for many women in Asia, but can be overcome with the help of sympathetic employers.
With TSLA and a group of artists from Final Frontier, the bank succeeds in setting a strikingly different tone for a students-only service called Cheat Sheet.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins