Ad Nut
Nov 8, 2017

Bunnies get busy for DBS

Rapidly reproducing rabbits may be a cliché, but they make the point in this campaign by The Secret Little Agency.

The procreative propensity of rabbits becomes a simple visual metaphor for interest accruing in a new type of DBS bank account, in a new campaign by Singapore's TSLA (The Secret Little Agency).

The bunnies multiply from two to tens in the space of 30 seconds. That's definitely a higher rate of return than the account's 3.5% per annum, but the point is taken.

The campaign also includes...this fun piece of digital OOH:  

...Spotify albums:

...and an Instagram Story:

In addition, the brand and/or agency is doing a nice job responding to comments on Facebook.

Performics is handling media buying and planning, while PPurpose is aboard for events and experiential pieces.

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.


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