Staff Reporters
Jan 29, 2014

See 'em and weep: Lunar/Chinese New Year ad roundup

Even more than Christmas, Chinese/Lunar New Year seems to bring out the emotional side of most advertisers, which means you'll probably want to have a pack of tissues handy for this collection of tearjerking holiday-themed ads from around the region.

Without further ado, here's our collection of noteworthy new year ads we've come across, from China, Hong Kong, Taiwan, Singapore, Malaysia and Vietnam. Rather than commenting, we'll let the work speak for itself. If we missed your favourite (or an ad that you hate), please let us know in the comments section below or by tweeting @CampaignAsia.

Above: Petronas, Malaysia (Leo Burnett)


Coca-Cola, China (McCann Shanghai)


Gome, China (JWT) (Details)


Colgate, Vietnam (Y&R Vietnam)


Son: Mommy says if I smile a lot during Tet, I’ll be loved by other people and get more Lixi (lucky money). Ah, Tomorrow is Tet, so I will smile much more to get more Lixi.

Father: I've been so busy all year long, I have not been able to spend time with my wife and daughter. The New Year is coming, so I will spend more time with them to make them smile more often.

Daughter: Next Year I will be studying away from home. My Mom will miss my smiles. Next year, I’ll definitely visit home very often so she can still see my smiles.

Closing frame: Great smiles bring great fortune for the New Year.


Singtel, Singapore (Ogilvy & Mather)


Pepsi, China

Cadbury Dairy Milk, Malaysia 


Tiger Beer, APAC (User-submitted videos here)


Eu Yan Sang, Malaysia


Heaven and Earth, Singapore (Details)


Virgin Atlantic, Hong Kong (Details)


Wellcome, Hong Kong


Warner Bros (Lego Movie), Taiwan


Happy Year of the Horse!

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