lunar new year

Feb 11, 2021

CNY film festival: Festive ads from Apple, Petronas, RHB, Singtel, Coke and more

As we head off to celebrate the new year (we'll resume publishing on Tuesday), we heartily wish you a happy new year, and we leave you with this collection of the year's CNY brand films.

Feb 8, 2021

Lunar new year tests China's luxury market

CAMPAIGN MEMBER EXCLUSIVE: The pandemic has driven more luxury brand marketing online to new demographics. But will these investments work like an ox this CNY?

Jan 25, 2021

2021 gratuitous Lunar New Year product showcase

Get ready for these totally ox-some gift ideas that brands feel you 'must-have' to fully enjoy the holiday season.

Jan 17, 2021

Chinese New Year isn’t looking overly prosperous for luxury

With 22 million people ordered to stay at home, this Chinese New Year celebration isn’t looking as 'over-the-top' as luxury brands had hoped.

Jan 21, 2020

The gratuitous Lunar New Year product showcase

Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.

Feb 8, 2019

Two campaigns aim to shock people into compassion for wildlife

Animals ask Buddha for a respite from persecution in an installation designed to encourage self-reflection over the Lunar New Year period and beyond.