lunar new year
CNY film festival: Festive ads from Apple, Petronas, RHB, Singtel, Coke and more
As we head off to celebrate the new year (we'll resume publishing on Tuesday), we heartily wish you a happy new year, and we leave you with this collection of the year's CNY brand films.
Lunar new year tests China's luxury market
CAMPAIGN MEMBER EXCLUSIVE: The pandemic has driven more luxury brand marketing online to new demographics. But will these investments work like an ox this CNY?
2021 gratuitous Lunar New Year product showcase
Get ready for these totally ox-some gift ideas that brands feel you 'must-have' to fully enjoy the holiday season.
Chinese New Year isn’t looking overly prosperous for luxury
With 22 million people ordered to stay at home, this Chinese New Year celebration isn’t looking as 'over-the-top' as luxury brands had hoped.
The gratuitous Lunar New Year product showcase
Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.
Two campaigns aim to shock people into compassion for wildlife
Animals ask Buddha for a respite from persecution in an installation designed to encourage self-reflection over the Lunar New Year period and beyond.
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