lunar new year

Jan 21, 2020

The gratuitous Lunar New Year product showcase

Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.

Feb 8, 2019

Two campaigns aim to shock people into compassion for wildlife

Animals ask Buddha for a respite from persecution in an installation designed to encourage self-reflection over the Lunar New Year period and beyond.

Jan 31, 2018

How to celebrate CNY: A lesson for brands

For companies with operations in Asia, CNY is a time for lavish events.

Jan 29, 2018

CNY 'great migration' equals opportunity for mobile-savvy marketers

With millions of trips made by road, rail and sea, the Lunar New Year holiday has created a captive mobile audience for marketers.

Feb 10, 2017

How to put a fresh spin on traditional zodiac animal motifs

Now the dust has settled on Lunar New Year, brands would do well to reflect on ways they can put a fresh spin on traditional motifs.

Jan 11, 2017

Jetstar urges young people to forego Lunar New Year travel

Airline wants families to stay together for the upcoming holiday, waives flight-change fees and fare differences.