lunar new year

Feb 16, 2024

Five trends for Asian retailers in the Year of the Dragon

From an increased focus on mobile and phygital shopping experiences, to the importance of offering the right payment methods, InMobi's Rohit Dosi unpacks the five biggest trends of the Lunar New Year festive season, and what Asian retailers can do to come out on top.

Feb 9, 2024

Five things you need to know when creating health campaigns in China

VML Health Shanghai's CEO Feiyan Shen and strategic director Sherry Gao, map out their top recommendations for those wanting to tap into health communications in China in the Year of the Dragon.

Feb 9, 2024

Happy Lunar New Year from Campaign Asia-Pacific!

The editorial team is taking a break to welcome a new moon and the Year of the Dragon, resuming publication on February 14.

Feb 9, 2024

DBS unveils a scent-sational new way to celebrate this Lunar New Year

One of Asia's largest banks, DBS has partnered with The Secret Little Agency and Oo La Lab this festive season to give customers a whiff of wealth and prosperity...literally.

Feb 8, 2024

Roaring with the Dragon: Campaigns that are breathing fire this Lunar New Year

From heartfelt to humourous, check out how brands like BMW, Apple, Time Internet, RHB Bank, Unilever, and others are ushering in the Lunar New Year festivities.

Feb 7, 2024

How brands are unleashing their inner dragons this festive season

Space Doctors' Maya Madhusoodan and Greenie Lei explore how brands in Asia are transcending conventional approaches, blending symbolism, culture, and thoughtful design to stand out this festive season.