lunar new year

Jan 20, 2023

Hop to it: 10 lunar new year campaigns to celebrate the Year of the Rabbit

From heart-warming and humorous, see how brands like Coca-Cola, Apple, BMW, Tiger and more are ushering in the lunar new year in our festive campaign roundup.

Jan 18, 2023

Why most CNY campaigns in China continued despite recent Covid surge

Despite being in the grips of its biggest Covid surge in China to date, most brands stuck to their long-term CNY marketing plans. Agencies and marketers explain why, and what impact the health crisis actually had on campaigns.

Dec 1, 2022

Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday

A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.

Jan 31, 2022

Happy Lunar New Year from Campaign Asia-Pacific

From all of us at Haymarket, thank you for your support this past 12 months, and we wish you good fortune for the year ahead. We'll be enjoying the holiday and will resume publication on Friday.

Feb 11, 2021

CNY film festival: Festive ads from Apple, Petronas, RHB, Singtel, Coke and more

As we head off to celebrate the new year (we'll resume publishing on Tuesday), we heartily wish you a happy new year, and we leave you with this collection of the year's CNY brand films.

Feb 8, 2021

Lunar new year tests China's luxury market

CAMPAIGN MEMBER EXCLUSIVE: The pandemic has driven more luxury brand marketing online to new demographics. But will these investments work like an ox this CNY?