lunar new year
Hop to it: 10 lunar new year campaigns to celebrate the Year of the Rabbit
From heart-warming and humorous, see how brands like Coca-Cola, Apple, BMW, Tiger and more are ushering in the lunar new year in our festive campaign roundup.
Why most CNY campaigns in China continued despite recent Covid surge
Despite being in the grips of its biggest Covid surge in China to date, most brands stuck to their long-term CNY marketing plans. Agencies and marketers explain why, and what impact the health crisis actually had on campaigns.
Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday
A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.
Happy Lunar New Year from Campaign Asia-Pacific
From all of us at Haymarket, thank you for your support this past 12 months, and we wish you good fortune for the year ahead. We'll be enjoying the holiday and will resume publication on Friday.
CNY film festival: Festive ads from Apple, Petronas, RHB, Singtel, Coke and more
As we head off to celebrate the new year (we'll resume publishing on Tuesday), we heartily wish you a happy new year, and we leave you with this collection of the year's CNY brand films.
Lunar new year tests China's luxury market
CAMPAIGN MEMBER EXCLUSIVE: The pandemic has driven more luxury brand marketing online to new demographics. But will these investments work like an ox this CNY?
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