The start to 2025 has left many of us—like characters in a popular meme featuring Tintin and Captain Haddock—struggling to believe it is only January. Between geopolitical rollercoaster rides, social media shenanigans, and AI doing its best snake charmer impression, it's been a lot.
Speaking of snakes... Happy Lunar New Year! May this Year of the Snake bring wisdom, not just cunning (though a little bit of that never hurts in this industry, right?). We're hoping for a year of transformation and growth, but maybe with fewer plot twists than 2025 has already thrown at us.
Now, even snakes need a little rest. So, we're slithering away for a brief hibernation. Campaign Asia newsletters will take a short break on January 29th and 30th. We'll be back in your inbox, refreshed and ready to tackle the year's next curveball, on January 31st.
Until then, Gong xi fa cai!
Warmly (and with a hint of hiss),
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