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Swipe right: Tinder's new SEA campaign taps into Gen Z's fearless approach to dating
From fleeting sparks to enduring romances, Tinder's latest Valentine's campaign for the region promises a connection for all.
Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday
A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.
Keeping up with the Nguyens: A neighbourly Tet rivalry
Vietnamese pay TV network K+ helps you get an edge over your neighbours, or so it seems.
War of meaningful wishes: Vietnamese Tet advertising 2016
A Vietnamese marketer reflects on the diversification of Tet advertising the country witnessed during the 2016 Lunar New Year season.
See 'em and weep: Lunar/Chinese New Year ad roundup
Even more than Christmas, Chinese/Lunar New Year seems to bring out the emotional side of most advertisers, which means you'll probably want to have a pack of tissues handy for this collection of tearjerking holiday-themed ads from around the region.
Ovaltine mixes kids and Tet for digital outreach
VIETNAM - Instead of launching a plain sales promotion, beverage brand Ovaltine chose to stir up interest with a pure digital campaign, engaging children to talk about Tet and make a pledge to do good.
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