Jan 24, 2017

Keeping up with the Nguyens: A neighbourly Tet rivalry

Vietnamese pay TV network K+ helps you get an edge over your neighbours, or so it seems.

Feb 18, 2016

War of meaningful wishes: Vietnamese Tet advertising 2016

A Vietnamese marketer reflects on the diversification of Tet advertising the country witnessed during the 2016 Lunar New Year season.

Jan 29, 2014

See 'em and weep: Lunar/Chinese New Year ad roundup

Even more than Christmas, Chinese/Lunar New Year seems to bring out the emotional side of most advertisers, which means you'll probably want to have a pack of tissues handy for this collection of tearjerking holiday-themed ads from around the region.

Jan 20, 2014

Ovaltine mixes kids and Tet for digital outreach

VIETNAM - Instead of launching a plain sales promotion, beverage brand Ovaltine chose to stir up interest with a pure digital campaign, engaging children to talk about Tet and make a pledge to do good.

Feb 7, 2013

Unilever’s OMO launches New Year campaign to encourage family bonding

HO CHI MINH - Unilever’s detergent brand OMO has launched an integrated campaign, created by Lowe Vietnam, to help children emotionally connect with their elders during Tet, the Vietnamese Lunar New Year.

May 16, 2011

Lowe Vietnam creates Omo campaign for Tet

HO CHI MINH CITY – Lowe Vietnam has created a new campaign for Unilever detergent Omo, focusing on what matters most during the Tet festive period.