Vietnamese pay TV network K+ helps you get an edge over your neighbours, or so it seems.
A Vietnamese marketer reflects on the diversification of Tet advertising the country witnessed during the 2016 Lunar New Year season.
Even more than Christmas, Chinese/Lunar New Year seems to bring out the emotional side of most advertisers, which means you'll probably want to have a pack of tissues handy for this collection of tearjerking holiday-themed ads from around the region.
VIETNAM - Instead of launching a plain sales promotion, beverage brand Ovaltine chose to stir up interest with a pure digital campaign, engaging children to talk about Tet and make a pledge to do good.
HO CHI MINH - Unilever’s detergent brand OMO has launched an integrated campaign, created by Lowe Vietnam, to help children emotionally connect with their elders during Tet, the Vietnamese Lunar New Year.
HO CHI MINH CITY – Lowe Vietnam has created a new campaign for Unilever detergent Omo, focusing on what matters most during the Tet festive period.
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