Tien Khong

War of meaningful wishes: Vietnamese Tet advertising 2016
Feb 18, 2016
Tien Khong

War of meaningful wishes: Vietnamese Tet advertising...

A Vietnamese marketer reflects on the diversification of Tet advertising the country witnessed during the 2016 Lunar New Year season.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AKQA brings in Nobuhiro Arai as its new Tokyo ECD

1 AKQA brings in Nobuhiro Arai as its new Tokyo ECD

Dyson China ends partnership with Mindshare, hands media duties to Publicis

2 Dyson China ends partnership with Mindshare, hands media duties to Publicis

Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

3 Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

Deloitte's Dorothy Peng on why she left adland for consultancy work

4 Deloitte's Dorothy Peng on why she left adland for consultancy work

Pepsi unveils new logo and identity; colours 120 markets in electric blue

5 Pepsi unveils new logo and identity; colours 120 markets in electric blue

2024 Event Marketing Awards winners revealed

6 2024 Event Marketing Awards winners revealed

Move and win roundup: Week of April 8, 2024

7 Move and win roundup: Week of April 8, 2024

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

8 ‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

Dentsu China's new CEO on transformation, talent, and looking beyond borders

9 Dentsu China's new CEO on transformation, talent, and looking beyond borders

Forbes ‘mistakenly’ ran MFA site for years

10 Forbes ‘mistakenly’ ran MFA site for years