This Chinese New Year campaign for Malaysian bank RHB focuses on Chai Yee Fung, aka 'Mushi', a Malaysian esports player of some reknown. Ad Nut likes that the brand has chosen to show a real story rather than a concocted and overly dramatic, aka 'mushy', family story.
Like billions of parents of all species, Mushi's mom and dad may not fully approve of his choices, but they nonetheless support him and...
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