Ad Nut
Jan 15, 2019

Tiger Beer shows a little more spark in Malaysia

A young man first defies and then (spoiler alert) wins over his father in an Ogilvy Malaysia campaign apparently influenced by Ad Nut (!).

A young man first defies and then (spoiler alert) wins over his father in an Ogilvy Malaysia campaign apparently influenced by Ad Nut (!).

A Malaysia campaign launching tomorrow for Tiger Beer tells the story of a young man whose choice to pursue his passion as a tattoo artist puts him at odds with his father's more traditional expectations.

The 'Uncage New Beginnings' campaign, timed for Chinese New Year, may seem tame to audiences in some markets. But it nonetheless represents a common and often heart-rending tension in more traditional places, where kids want to break free of the...

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