Members of the rugby team appear in a new FCB campaign for Jockey-brand undies that 'text' their owners on a monthly basis to remind them to check for signs of testicular cancer.
Inspired by local blue collar workers using street stickers to advertise their businesses, this initiative aims to help small business owners hobbled by the pandemic get back on their feet.
Who said advertising can't solve the world's big problems?
SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
AGENCY REPORT CARD: Content to operate as connected but fairly independent offices, FCB tried to make progress against the stiff headwinds of 2020.
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