Cheng might've wanted to be a primary school teacher or a dim sum cart-pusher as a 10-year-old, but her undeniable talent led her to becoming an advertising creative, passionate about philanthropy and sustainability.
The senior copywriter at FCB Aotearoa was inspired by her father, who was an adman, to become a creative. She also has a cat for a pet despite being a dog person.
FCB New York will lead global brand strategy and creative.
As the fastest-growing capability within the FCB global network, Six enters the mobile-first, digital-first India market with a 35% business growth rate target in Y1.
Kinnect has now been rebranded as FCBKinnect. Under the new partnership, it will now have a team of over 1,200 advertising and marketing experts who offer comprehensive solutions across the entire media spectrum.
CREATIVE MINDS: A fan of Greek mythology, tattoos, Ryan Gosling and Shah Rukh Khan, in no particular order, Moumita Pal's secret to success includes thriving under pressure.
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