Jingjing Ma
Mar 13, 2019

Prudential uses true-life survivor story in new campaign

A five-minute film by creative agency Kymechow tells the story of Hong Kong actress Mandy Lam's fight with breast cancer.

A five-minute film by creative agency Kymechow tells the story of Hong Kong actress Mandy Lam's fight with breast cancer.

Prudential is taking a highly emotional route to marketing in Hong Kong, with a five-minute mini-movie titled Tribute to the survivors’.

Except for the logo in the upper corner, viewers might be hard-pressed to identify the dramatic short filmwhich begins with a woman dejectedly returning home to an anxious partner who asks, “What did the doctor say”as marketing.

The work is somewhat different in tone from the latest regional...

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