prudential

4 days ago

K-pop group SuperM debut Prudential-sponsored single 'We Do'

Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.

Jan 18, 2021

The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers

The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.

Jan 4, 2021

Prudential jumps on K-pop bandwagon with SuperM pact

Life insurer and music supergroup have launched a joint campaign and will hold events to motivate people to lead healthier lives.

Mar 13, 2019

Prudential uses true-life survivor story in new campaign

A five-minute film by creative agency Kymechow tells the story of Hong Kong actress Mandy Lam's fight with breast cancer.

Jan 3, 2019

Prudential: targeting people that 'DO' since 2019

The firm's Asia arm becomes the latest insurance company to release new messaging emphasising positive action and optimism.

Jul 26, 2018

To prevent cancer, just touch this special piece of wood

A new brand offering ridiculous cancer-preventing products in Malaysia was actually a campaign for Prudential Assurance by Bonsey Jaden.