prudential
Prudential and RGA pair up to challenge family unit norms
The insurance company wants every kind of family—beyond traditional nuclear units—to feel like they’re deserving of protection.
SG dollar bills tell tales thanks to AR filter
AD NUT's LETDOWN OF THE WEEK: For Prudential Singapore, VaynerMedia and Dude.sg created an AR filter that makes currency converse. Unfortunately, it doesn't have much of interest to say.
Famous Thai songs rewritten to remove damaging stereotypes about women
Prudential Thailand and VaynerMedia collaborated with music labels and artists to rewrite the stereotyping lyrics of popular songs in an attempt to fuel the burgeoning women empowerment movement in Thailand.
K-pop group SuperM debut Prudential-sponsored single 'We Do'
Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.
The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers
The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.
Prudential jumps on K-pop bandwagon with SuperM pact
Life insurer and music supergroup have launched a joint campaign and will hold events to motivate people to lead healthier lives.
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