Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.
The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.
Life insurer and music supergroup have launched a joint campaign and will hold events to motivate people to lead healthier lives.
A five-minute film by creative agency Kymechow tells the story of Hong Kong actress Mandy Lam's fight with breast cancer.
The firm's Asia arm becomes the latest insurance company to release new messaging emphasising positive action and optimism.
A new brand offering ridiculous cancer-preventing products in Malaysia was actually a campaign for Prudential Assurance by Bonsey Jaden.
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