The insurance company wants every kind of family—beyond traditional nuclear units—to feel like they’re deserving of protection.
AD NUT's LETDOWN OF THE WEEK: For Prudential Singapore, VaynerMedia and Dude.sg created an AR filter that makes currency converse. Unfortunately, it doesn't have much of interest to say.
Prudential Thailand and VaynerMedia collaborated with music labels and artists to rewrite the stereotyping lyrics of popular songs in an attempt to fuel the burgeoning women empowerment movement in Thailand.
Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.
The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.
Life insurer and music supergroup have launched a joint campaign and will hold events to motivate people to lead healthier lives.
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