Ad Nut
Jan 3, 2019

Prudential: targeting people that 'DO' since 2019

The firm's Asia arm becomes the latest insurance company to release new messaging emphasising positive action and optimism.

The firm's Asia arm becomes the latest insurance company to release new messaging emphasising positive action and optimism.

Still feeling fresh after the Christmas and New Year hibernation period and extra positive after yesterday's review of a new Harbin Beer ad, Ad Nut checked the inbox this morning and pulled out a fresh Asia campaign and brand commitment’ from the British life insurance firm Prudential, which operates in 12 markets here.

First up, the new commitment’ also known as a slogan “Listening. Understanding. Delivering.” Not, admittedly, a major break from the...

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