Still feeling fresh after the Christmas and New Year hibernation period and extra positive after yesterday's review of a new Harbin Beer ad, Ad Nut checked the inbox this morning and pulled out a fresh Asia campaign and brand commitment’ from the British life insurance firm Prudential, which operates in 12 markets here.
First up, the new commitment’ also known as a slogan “Listening. Understanding. Delivering.” Not, admittedly, a major break from the...
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