cancer
Prudential uses true-life survivor story in new campaign
A five-minute film by creative agency Kymechow tells the story of Hong Kong actress Mandy Lam's fight with breast cancer.
Pro-science pro-bono work to 'reverse' cancer in Malaysia
Ensemble Worldwide worked with Cancer Research Malaysia on a pro bono campaign to launch a 'World Reverse Cancer Day' and communicate an important message about the disease.
52 nude 'models' aim to raise breast-cancer awareness
Breast cancer survivors can't appear in public exposed, but the Greek goddess Eos can.
AXA campaign introduces coverage for counselling
HONG KONG - Publicis' campaign for AXA focuses on the benefit of psychological care, differentiating the brand from its competitors which usually place importance on the functional aspects of insurance plans.
TBWA Singapore supports prostate cancer research by growing moustaches
SINGAPORE - TBWA Singapore is showing their support for men's health issues during the month 'Movember', when men all over the world grow their moustaches.
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