Ad Nut
Jul 22, 2016

McDonald’s goes for 'shiok' with flavour fusion in Singapore

From Singapore: 'Love Local' for McDonald's by DDB Group Singapore

Businesses always need new elements in their products to appeal, and McDonald’s has been focusing on melding the classic with the modern, and the local with the foreign in various markets.

The brand has now debuted a series of new “fusion foods” in Singapore. It’s “Love Local” campaign will be run through TV, radio, social media and out-of-home.

Ad Nut is genuinely attracted by the classic McSpicy burger, with its fried chicken patty, Singaporean favourite salted egg yolk sauce, and curry leaf garnish. “Zhng-ed!”, as the campaign put it.

The series of products being rolled out also includes twister fries in salt-and-pepper and banana pies reminiscent of the pisang goreng Ad Nut's animal buddies enjoy from Malay food stalls.

Ad Nut approves of the tried and tested method of mixing cultures to attract customers, and is hoping McDonald’s brings together more flavours Ad Nut likes.

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