Ad Nut
Apr 14, 2016

Indulgent dad would do anything for daughter (except McNuggets)

From Australia: 'Anything for love', for McDonald's by DDB Sydney

Indulgent dad would do anything for daughter (except McNuggets)

This is an entertaining and heartwarming piece about parenthood from DDB Sydney by director Noah Marshall via The Sweet Shop. Ad Nut greatly enjoys the rapid cuts contrasting the man's pre- and post-daughter pursuits.

But probably the most interesting bit is the tagline: "New grown-up ingredients...How very un-McDonald's". That says a lot about the brand's current standing, doesn't it? 

wide player in 16:9 format. Used on article page for Campaign.

As for the music, Ad Nut prefers the late '70s Meat Loaf songs ("Paradise by the Dashboard Light"...anyone?) but admits the early '90s ditty used here is fitting—and probably has a shortcut to the emotional pathways of the target audience. 


McDonald’s Australia:

Senior Marketing Director: Bronwyn Powell
Marketing Director: Jo Feeney

Senior Brand Manager: Anna Webster

Agency: DDB Sydney
Chief Creative Officer: Toby Talbot
Creative Partner: Steve Jackson
Creative Team: Richard Apps, Jeff Galbraith, Anna Paine, Owen Bryson
Senior Broadcast Producer: Jacqui Gillies
Managing Director: Nicole Taylor
Group Account Director: Lisa Hauptmann
Account Director: Lisa Little-Cain
Chief Strategy Officer: Fran Clayton
Planning Director: Anna Bollinger

Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman
Executive Producer: Edward Pontifex
Managing Partner: Wilf Sweetland
DOP: John Toon
Editor: Tim Mauger / The Butchery
Colourist: Ben Eagleton / BE Colour
Post House: Fin Design
Sound Designer/Engineer: Simon Lister/Nylon
Song and Artist: 'I'd Do Anything For Love' Performed by Meatloaf and composed by Jim Steinman.
Music Supervisor: Karl Richter/ Level Two Music


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

16 hours ago

Not just hype: Winning consumers with live commerce

With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.

16 hours ago

How dating apps master the art of marketing matchmaking

We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.

16 hours ago

Dentsu, Hakuhodo raided as part of Tokyo 2020 ...

The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.