Jon Evans

Oct 17, 2022

Crafting culturally authentic ads that appeal to ...

When brands speak authentically to a specific population, their ads end up more appealing to the general population than the average ad produced by those same brands.

Feb 6, 2022

The hidden strength of Super Bowl ads? Diversity

Black people starred in every one of the most effective ads at last year’s big game.

Aug 11, 2021

Have Cannes Lions lost their emotional impact?

Awards jurors love campaigns that drive social purpose yet consumers don’t always feel the same. That's according to research from System 1, which compared Cannes Lions winners against other ads.