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With 99.7 million followers in China, Liverpool FC wanted to celebrate the Year of the Rooster, Chinese-style. Now, Chinese football may be a bit of a national joke, but nobody's laughing at China in the table-tennis world.
To develop its connection to Chinese fans via a cultural (and paddle) exchange, Liverpool FC recorded an eight-minute table tennis match at Melwood, complete with a stilted plot setup where LFC manager Jurgen Klopp enlists the 'help' of four-time Olympic gold medallist Deng Yaping (邓亚萍) for a staged challenge.
Deng dispatches her young protégée Liu Haoyu (刘昊宇) instead, who then plays doubles with Jürgen against Philippe Coutinho and Roberto Firmino. This is called 'content marketing', a little bird told Ad Nut.
Commentary by local English Premier League pundit Zhan Jun (詹俊) in the Chinese-language version (and Liverpool FC’s own Steve Hunter in English) somewhat makes up for the lack of close-up action shots.
Ad Nut does not like chasing around a ball so much, but if Klopp, Coutinho and Firmino visit Campaignwood for a friendly match in tree-scurrying or hamster-wheeling (in which Ad Nut wins, naturally), Ad Nut may just agree to watch the league for a season.
Ad Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.
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