Ad Nut
Jan 23, 2017

Liverpool FC celebrates Chinese New ditching football

Klopp lets Chinese fans giggle at his rusty table-tennis form; Brazilian duo lets boss win. Everyone's happy.

See more Chinese/Lunar New year ads

With 99.7 million followers in China, Liverpool FC wanted to celebrate the Year of the Rooster, Chinese-style. Now, Chinese football may be a bit of a national joke, but nobody's laughing at China in the table-tennis world.

To develop its connection to Chinese fans via a cultural (and paddle) exchange, Liverpool FC recorded an eight-minute table tennis match at Melwood, complete with a stilted plot setup where LFC manager Jurgen Klopp enlists the 'help' of four-time Olympic gold medallist Deng Yaping (邓亚萍) for a staged challenge.

Deng dispatches her young protégée Liu Haoyu (刘昊宇) instead, who then plays doubles with Jürgen against Philippe Coutinho and Roberto Firmino. This is called 'content marketing', a little bird told Ad Nut.

Commentary by local English Premier League pundit Zhan Jun (詹俊) in the Chinese-language version (and Liverpool FC’s own Steve Hunter in English) somewhat makes up for the lack of close-up action shots.

Ad Nut does not like chasing around a ball so much, but if Klopp, Coutinho and Firmino visit Campaignwood for a friendly match in tree-scurrying or hamster-wheeling (in which Ad Nut wins, naturally), Ad Nut may just agree to watch the league for a season.

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East



Related Articles

Just Published

22 minutes ago

Dear client: Thank you for cancelling our work

Wunderman Thompson's Thailand ECD was bummed that a huge campaign for TCP Group got pulled due to the pandemic. Until he looked into what else the client has been up to.

1 hour ago

John Gutteridge departs Wunderman Thompson

"It was always my intention to hand the business over once the merger was complete."

3 hours ago

Campaign Connect starts today

Don't miss your chance to hear from top CMOs from Unilever, Mastercard, Burger King, Axa, DBS and agency leaders like Arthur Sadoun, Sir Martin Sorrell, Gary Vaynerchuk and more. Full agenda inside.