Brands celebrate Chinese/Lunar New Year

Campaign wishes all our readers and partners a Happy New Year! Here's an archive of Chinese/Lunar New Year-related ads and other marketing efforts from this year and years past.

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How Baidu went all out for its Spring Gala red-packet sponsorship
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Feb 11, 2019

How Baidu went all out for its Spring Gala red-packet sponsorship

Baidu's daily active user (DAU) count grew 87% over eight days.

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Malaysia Airlines extends hospitality off the clock in CNY film
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Feb 4, 2019

Malaysia Airlines extends hospitality off the clock in CNY film

It's typically warm and fuzzy, but Reprise Malaysia's short film weaves airline service well with holiday values.

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Mercedes Benz wishes you an (in)authentic CNY
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Jan 31, 2019

Mercedes Benz wishes you an (in)authentic CNY

Publicis Emil's latest CNY campaign for Southeast Asia needs a lesson in casting genuine holiday wishes.

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Coca-Cola's clay dolls send gifts of love via AR
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Jan 30, 2019

Coca-Cola's clay dolls send gifts of love via AR

Through a partnership with Alipay, the characters will cavort on product packaging. Also, the brand turned the entire Qingdao skyline into an LED billboard.

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Want a little Pepsi in your CNY space epic? Neither does Ad Nut
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Jan 29, 2019

Want a little Pepsi in your CNY space epic? Neither does Ad Nut

Cinematic extravaganza jarringly brought back to Earth by beverage intervention.

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RHB Bank debuts a 'Mushi' CNY story
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Jan 25, 2019

RHB Bank debuts a 'Mushi' CNY story

Campaign by FCB Kuala Lumpur narrated by well-known Malaysian gamer.

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