Brands celebrate Chinese/Lunar New Year
Campaign wishes all our readers and partners a Happy New Year! Here's an archive of Chinese/Lunar New Year-related ads and other marketing efforts from this year and years past.
How Baidu went all out for its Spring Gala red-packet sponsorship
Baidu's daily active user (DAU) count grew 87% over eight days.
Malaysia Airlines extends hospitality off the clock in CNY film
It's typically warm and fuzzy, but Reprise Malaysia's short film weaves airline service well with holiday values.
Mercedes Benz wishes you an (in)authentic CNY
Publicis Emil's latest CNY campaign for Southeast Asia needs a lesson in casting genuine holiday wishes.
Coca-Cola's clay dolls send gifts of love via AR
Through a partnership with Alipay, the characters will cavort on product packaging. Also, the brand turned the entire Qingdao skyline into an LED billboard.
Want a little Pepsi in your CNY space epic? Neither does Ad Nut
Cinematic extravaganza jarringly brought back to Earth by beverage intervention.
RHB Bank debuts a 'Mushi' CNY story
Campaign by FCB Kuala Lumpur narrated by well-known Malaysian gamer.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
