Brands celebrate Chinese/Lunar New Year

Campaign wishes all our readers and partners a Happy New Year! Here's an archive of Chinese/Lunar New Year-related ads and other marketing efforts from this year and years past.

Jan 24, 2020

Happy new year!

Sincere wishes for a happy and prosperous Year of the Rat. (See you in a few days.)

Jan 23, 2020

Shifting CNY norms open up new opportunities for marketers

UM China-Ocean Engine report shows opportunity to build nuanced and targeted campaigns for a country in transition.

Jan 21, 2020

The gratuitous Lunar New Year product showcase

Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.

Jan 20, 2020

Have luxury brands learned their lessons about CNY campaigns?

International luxury brands have a history of offending Chinese consumers with their campaigns during this holiday.

Feb 11, 2019

How Baidu went all out for its Spring Gala red-packet sponsorship

Baidu's daily active user (DAU) count grew 87% over eight days.

Feb 4, 2019

Malaysia Airlines extends hospitality off the clock in CNY film

It's typically warm and fuzzy, but Reprise Malaysia's short film weaves airline service well with holiday values.