Brands celebrate Chinese/Lunar New Year

Campaign wishes all our readers and partners a Happy New Year! Here's an archive of Chinese/Lunar New Year-related ads and other marketing efforts from this year and years past.

Jan 31, 2022

They're grrrrreat: Our favourite Year of the Tiger campaigns

One very short ad, one very long one, and one in between take the top three spots as Campaign's editors choose their picks from among this year's crop of Lunar New Year campaigns.

Jan 24, 2022

As Omicron rages, Singapore's MCI and Grey promote intimate CNY celebrations

Increasingly frustrated grand parents realise the futility of trying to host a large family group, with the pandemic far from being extinguished.

Feb 11, 2021

CNY film festival: Festive ads from Apple, Petronas, RHB, Singtel, Coke and more

As we head off to celebrate the new year (we'll resume publishing on Tuesday), we heartily wish you a happy new year, and we leave you with this collection of the year's CNY brand films.

Feb 8, 2021

Lunar new year tests China's luxury market

CAMPAIGN MEMBER EXCLUSIVE: The pandemic has driven more luxury brand marketing online to new demographics. But will these investments work like an ox this CNY?

Feb 5, 2021

Campaign Crash Course: How to maximise brand impact during Chinese New Year

As Chinese New Year celebrations are shifted online, brands have to figure out new ways to stand out in one of the biggest marketing events of the year. This lesson will highlight the components of an effective strategy by analysing successful campaigns of years past.

Feb 2, 2021

Appreciation for CNY renewed in Coca-Cola campaign

It used to be fashionable for young people to complain about many obligatory and annoying aspects of CNY. But after a year without the holiday, they're ready to confess they love it, according to a new campaign from McCann.