Ad Nut
Apr 10, 2019

India, there's a Spotify playlist for your life

Spotify has released its first Indian marketing campaign, serving ads that pick up on hyper-local social situations.

Spotify has released its first Indian marketing campaign, serving ads that pick up on hyper-local social situations.

This is Spotify's first campaign in India, a market the music-streaming service first entered in March with the launch of a new film

The campaign, by Leo Burnett India, hopes to appeal to consumers by serving them 500 outdoor hoardings and digital banner ads that suggest one liners about situations relating to their cityor even their neighbourhoodand following up with the tagline 'There's a playlist for that'. A clear nod to...

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