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Unwrapping Spotify Wrapped: What is the industry listening to?
The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.
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Spotify Wrapped 2022 aims to connect listeners and artists
Spotify’s annual end-of-year campaign expands on its interactive features, including listening personalities and direct integration with WhatsApp.
Better together: How brands can use partnerships and collaborations to push boundaries
Marketing leaders at DBS, Spotify and Twitter share their thoughts on how out-of-the-box partnerships can bring about great things.
Jan-Paul Jeffrey: What does it take to truly change the game?
Spotify’s head of marketing for Southeast Asia on how a “creative as usual” mindset can push brands to do bigger, better, things.
Hitting the right notes: Music enters the metaverse
The CTO at RGA on trends to consider in the metaverse in order to blur the lines between listener and music creator.
Spotify tunes its listener’s mood
A new campaign from Leo Burnett aims to highlight how songs can reset human emotions in a jiffy.
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