Jun 6, 2024

Q1 global media new-biz spotlight: Billings fall but retentions rise

Volkswagen and Mercedes-Benz among flurry of reappointments.

May 16, 2024

Asia-Pacific Power List 2024: Jan-Paul Jeffrey, Spotify

Through innovative campaigns, insights and strategic initiatives, Jeffery drives Spotify's dominance in the region, evidenced by a remarkable 58% increase in viral sharing during the Wrapped season.

Apr 19, 2024

Two generations, same Spotify playlist: Why marketers need to know Gen X to reach Gen Z

They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors cultural strategist.

Feb 22, 2024

Spotify launches in-house music consultancy Aux

EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists.

Feb 2, 2024

Spotify campaign calls out Apple for ‘outrageous’ anti-competitive practices

Apple’s restrictions mean developers such as Spotify cannot easily promote deals and promotions on their apps.

Dec 10, 2023

Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign

Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.