4 days ago

Two generations, same Spotify playlist: Why marketers need to know Gen X to reach Gen Z

They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors cultural strategist.

Feb 22, 2024

Spotify launches in-house music consultancy Aux

EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists.

Feb 2, 2024

Spotify campaign calls out Apple for ‘outrageous’ anti-competitive practices

Apple’s restrictions mean developers such as Spotify cannot easily promote deals and promotions on their apps.

Dec 10, 2023

Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign

Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.

Dec 5, 2023

Spotify lays off 17% of workforce amid cost-cutting drive

CEO Daniel Ek says cuts will ensure company is “right-sized” for future challenges.

Oct 4, 2023

Music, news, politics and comedy top the charts for Australian podcast listeners: YouGov survey

TOP OF THE CHARTS: The latest data from YouGov shows that one in five Australians listen to a podcast at least once a week, with music being the top podcast genre.