spotify
Asia-Pacific Power List 2025: Jan-Paul Jeffrey, Spotify
With a widened remit across Asia, Jeffrey is driving user growth, innovation, and cultural resonance for the streaming platform in one of its most dynamic regions.
Can sound make you taste spice? 7UP thinks so
INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.
New global campaign from Spotify celebrates music fandoms
The campaign was created in-house.
Spotify encourages investment in video with Wrapped for Advertisers 2024
Advertisers that invested in video on Spotify saw a 59% increase in reach and a 33% incremental lift in conversion rates.
Spotify partners with The Trade Desk to test its own ad exchange
New ad exchange is currently in a piloting period, with Spotify looking to expand its offering by making deals with more ad tech firms and DSPs.
Spotify’s global ad revenue expected to reach $2.1 billion in 2024: WARC
Company plans to continue investment into video advertising and driving revenue through gen AI tools as it expects to grow by 13% in 2026.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
