Olivia Parker
Jul 15, 2019

Giphy's Alex Chung: Why advertisers love branded GIFs

The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.

The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.

“We’re the only platform...that can get your advertising into messaging.”

As value propositions go, Giphy’sas outlined by founder Alex Chung, speaking to Campaign at Rise, the tech conference in Hong Kongis a solid one. Private messaging and stories are the future, Facebook’s Mark Zuckerberg declared in March, and Giphy offers brands a back door into the conversations that are happening there via GIFs, silent video clips that users can search for...

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