The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.
With mobile messaging apps only getting bigger, advertisers should begin testing now, before facing a highly saturated channel.
Now that Facebook will be monetising Messenger, it remains to be seen which brands and agencies are early adopters for this new underpriced channel.
The latter. So what considerations should brands take into account for conversational commerce to really work?
Although it is playing catchup to WeChat, Facebook's introduction of bots on its Messenger app is significant for brands operating in mobile-first APAC markets. Forrester provides some recommendations.
An introduction to the region's most popular messaging apps and how brands are starting to to use them to engage with users.
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