Jul 15, 2019

Giphy's Alex Chung: Why advertisers love branded GIFs

The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.

Oct 9, 2018

Suiting the messenger

With mobile messaging apps only getting bigger, advertisers should begin testing now, before facing a highly saturated channel.

Jul 19, 2017

How Facebook Messenger ads could shake things up

Now that Facebook will be monetising Messenger, it remains to be seen which brands and agencies are early adopters for this new underpriced channel.

Jan 6, 2017

Conversational commerce: Fad or future of business?

The latter. So what considerations should brands take into account for conversational commerce to really work?

May 5, 2016

Facebook Messenger bots: What they mean for marketers In Asia Pacific

Although it is playing catchup to WeChat, Facebook's introduction of bots on its Messenger app is significant for brands operating in mobile-first APAC markets. Forrester provides some recommendations.

Apr 11, 2016

Working knowledge: Messaging apps in APAC

An introduction to the region's most popular messaging apps and how brands are starting to to use them to engage with users.