Ishan Chatterjee
Jan 6, 2017

Conversational commerce: Fad or future of business?

The latter. So what considerations should brands take into account for conversational commerce to really work?

Ishan Chatterjee

In today’s digitally connected environment, the traditional 9-to-5 workday has pretty much become a thing of the past. Studies show that work hours are creeping longer, with organisations adopting flexible working and employees taking their work home. While this has certainly been a hot topic of discussion, we are also seeing more examples of how people are bringing their own habits and experiences from home into the workplace, making the advent of consumer experience hugely influential in a...

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