Donovan Rose
Apr 11, 2016

Working knowledge: Messaging apps in APAC

An introduction to the region's most popular messaging apps and how brands are starting to to use them to engage with users.

This article will explore the messaging market in APAC and the various services offered by each of the platforms. Before diving into the individual apps, however, we need to first understand why messaging apps are the central part of the social landscape in Asia.

The chart below details the state of social worldwide, and illustrates the power of the Asian market. East Asia and Southeast Asia are the No. 1 and No. 2 social markets...

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