CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.
TODAY'S EDITION
February 27, 2026
Latest
WPP launches new Elevate28 strategy with four core divisions and $676 million savings
Agency group will lead with media in three-year plan after 5.4% revenue slump.
Salt buries true flavours, TBWA builds evidence in new Health Promotion Board work
As Singaporeans consume nearly double the recommended daily salt intake, TBWA makes the invisible threat impossible to ignore.
Creative Minds: A polar bear expedition and a David Lynch universe
Art director Hanna Grant talks about beautifully weird work, working under pressure, and why her bucket list involves bears (the actual ones).
Australian supermarket giant Woolworths' AI bot glitches, talks about its mother
The supermarket giant has pared back its AI assistant’s “personality” after the bot baffled customers with unsolicited tales about its “mother” and “uncle.”
Wrap up your week with the latest moves and wins
From recent shakeups to fresh partnerships, the industry closed out the week with a flurry of moves spanning New Zealand, Australia, Singapore, Hong Kong, and beyond.
Publicis creates Japan and South Korea sub-region
Exclusive: Gareth Mulryan expands his remit to lead the new JSK unit.
'Just because you can doesn’t mean you should': PepsiCo’s Sorin Patilinet on AI discipline
Ahead of Campaign360, Patilinet calls for a more measured approach to AI, warning that marketing’s edge will come from decision-making, not just faster execution.
The Information
WPP Creative will 'not sunset' agency brands
Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.
Singapore government calls pitches across social and creative
The Land Transport Authority and Singapore Tourism Board are among public-sector bodies issuing mandates across branding, content and engagement.
The Knowledge
Lessons from the Land of Smiles: why humour drives Thai ads and how brands can benefit
In Thailand, humour isn’t just a way to entertain, it’s the cultural heartbeat that shapes how brands communicate and engage.
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Confessions of a CMO: How the modern CMO is using survival intelligence to overcome C-suite challenges
The CMO role is not just adapting to change — it is leading it. New research from Worldwide Partners finds today’s top marketing leaders are embracing ambiguity and redefining themselves as strategic disruptors, narrative builders and internal culture shapers. Explore the five new CMO archetypes reshaping the C-suite in Confessions of a CMO.
OPINIONS
Stop selling 'outcomes' and start selling capital allocation
Outcomes aren’t the answer if they risk slipping into “PR with spreadsheets” territory, says Ian Whittaker. With MNC attention tilting West, APAC marketers must link investment to earnings confidence and cashflow strength.
Google has just provided 400 billion reasons why the search apocalypse is cancelled
NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.
Why the Super Bowl’s best ads don’t feel like ads anymore
The Big Game is no longer the idea — it’s the amplifier.
The LLM ad wars have begun and Google isn’t blinking
ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.
Woolley Marketing: Why ‘value’ is the new cost-cutting strategy
After one too many 'pivot to value' conference speeches, Darren Woolley gets honest about what really happens once the doors close.
Gotta catch ’em all: what 30 years of Pokémon teaches brands about building fandom at scale
When you think about the brands you truly love, that fondness is often based on shared memories with others.
How a little cultural wit helped Canva land in Japan
UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia.
From festive overload to signal mastery: Will Q1’s Ramadan reset Indonesia’s recovery radar?
To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu Indonesia's marketing leaders opine.