Staff Reporters
Nov 20, 2018

Move and win roundup: Week of November 19, 2018

Epsilon, FreakOut, Taska Media, Ministry of Culture, Carma, JWT and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover November 19 through 23, 2018. 
Catch up on past people moves and business wins

US-based culture consultancy Ministry of Culture opened a Sydney office, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder David Art Wales has relocated back to Sydney after 30 years in New York to lead the office.

TBWA Singapore appointed Leigh Arbon as head of digital, reporting to MD Ara Hampartsoumian.
Arbon joins from Nissan United New York, TBWA's dedicated unit handling Nissan’s global marketing, where he managed global social media, global digital campaigns and provided strategic and creative direction for regional campaigns. He began his career at IBM and worked at TBWA Melbourne before his move to New York. 

BBDO India hired Mitul Shah as vice president for its Mumbai office. He joined from Lowe Lintas, and was previously as Leo Burnett. 

BBDO Bangkok promoted new senior leadership. Thipayachand Hasdin is now managing director, having previously been chief client officer. She is a nominee to Campaign's Women to Watch 2017. Anuwat Nitipanont is now chief creative officer, from being deputy chief creative officer. 

Ad tech firm Sizmek hired Peter Hunter as APAC general manager. Hunter was previously ANZ general manager of Eyeota, and has more than 20 years' industry experience. He will be based in Singapore, and is charged with growing Sizmek's APAC business. 

Epsilon appointed Paul Davies as senior vice president. He was most recently regional MD and co-owner of The Observatory International, which closed last month in Singapore and announced plans to open Hong Kong. Before that he spent many years with Ogilvy, where he held a number of roles and presided over growth of OgilvyOne Southeast Asia from 50 to more than 500 people in 12 offices over four years.

Martech company FreakOut appointed Abdul Wahab as head of global supply and programmatic business. He was previously VP of supply and delivery for Pokkt and has has also held leadership positions with Vizury, Vserv, Ibibo and Zenith Optimedia. He will be based in FreakOut’s Malaysia office and the appointment is effective immediately.

Independent media agency Taska Media won the national media business of Exhibition & Events Australia (EEA), a consumer events company, following a pitch. The agency will deliver television, radio, out of home, digital, partnerships and publisher-focused media buying. The company attributed the win to its ability to provide truly independent advice, innovation, and rigorous data evaluation. The acount is worth A$2 million (US$1.46 million) a year.

Carma, which bills itself as an AI-powered media intelligence service, announced its launch in the region, with a headquarters in Singapore and on-the-ground teams in countries across Southeast Asia. Carma Asia has been founded by partners from Carma International and Singapore-based Media Track. The MD for Carma sia is Andrew Nicholls.

The University of Sydney signed a partnership with J. Walter Thompson China, focusing on technology, digital transformation, and creative solutions for current and future business issues. The partnership will involve 16 students in small teams exploring how creative processes can be automated at JWT China. The effort is part of a wider programme by the university, which has seen 1,000 students take part in four-week intensive experiences with a variety of companies.

The One Club for Creativity named nine creatives from Asia have been selected to serve as judges for The One Show 2019:

  • Adrian Bosich, managing partner, creative founder, Airbag, Melbourne (Moving Image Craft)
  • Paul Chan, chief creative officer, Cheil Hong Kong (Print & Outdoor)
  • Fish Chen, chief creative officer, Havas Creative Group, Taipei (Branded Entertainment)
  • Reed Collins, chief creative officer, North Asia, Ogilvy, Hong Kong (Direct Marketing)
  • Jeremy Craigen, global creative officer, Innocean, South Korea/UK (Film)
  • Asheen Naidu, executive creative director, BWM Dentsu, Sydney (Health Wellness & Pharma)
  • Santosh Padhi, cofounder, chief creative officer, Taproot Dentsu, Mumbai (Print & Outdoor)
  • Malcolm Poynton, global chief creative officer, Cheil, South Korea/UK (Integrated with Experiential and Immersive)
  • Yuri Uenishi, art director, Dentsu Tokyo (Design)
Campaign Asia

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