Staff Reporters
Apr 28, 2017

Move and win roundup: Mindshare, Dentsu, Saatchi & Saatchi, Mirum and more

A weekly roundup of notable people moves and account news.

Clockwise from left: Rosalind Lee; Samson Poon, Derek Lo; Brian Capel; Renuka Ramnath; Geoff Bilbrough, Patrick Yu; Kate Boyona-Garcia; the Geometry Global Malaysia team; Mark Goh; the Mindshare Hong Kong team; Quentin Chow; Sarah Hargreaves; and Christina Lim.
Clockwise from left: Rosalind Lee; Samson Poon, Derek Lo; Brian Capel; Renuka Ramnath; Geoff Bilbrough, Patrick Yu; Kate Boyona-Garcia; the Geometry Global Malaysia team; Mark Goh; the Mindshare Hong Kong team; Quentin Chow; Sarah Hargreaves; and Christina Lim.


Mindshare Greater China and GroupM Hong Kong appointed Caroline Chan to lead the Hong Kong office. Chan has been in the GroupM network for six years, having led Maxus Hong Kong for four years as well as GroupM Sports and Entertainment. She takes over from Paul Gibbins who leaves for Bangkok to lead a regional business for Mindshare. 

Dentsu Singapore named Christina Lim as managing director, effective 15 May. She will work with Andy Greenaway, executive creative director of Dentsu Singapore, and reports to Rosalynn Tay, CEO of Dentu Aegis Network Singapore, who is also holding the position of CEO at Dentsu Singapore currently. Lim will join from Singapore retailer NTUC FairPrice, where she has been the director of brand and marketing for 10 years. Prior to that, she was with Publicis SIngapore, TBWA Singapore and Euro RSCG Singapore (now known as Havas Worldwide Singapore). 

FleishmanHillard Hong Kong announced two leadership changes, leading with the appointment of Geoff Bilbrough as general manager of its Hong Kong operations. Formerly the deputy general manager and senior vice president, Bilbrough became partner last year. Patrick Yu was promoted to deputy general manager; he joined the firm in 2005 and later became senior vice president and partner. 

Mirum Hong Kong expanded its technical and data team, following its win of Wheelock Properties and BMW, as well as the launch of the Towngas Mia Cucina website. Derek Lo was hired as techical lead; while Samson Poon joined as data analyst. Lo was most recently manager of technology at Desato Asia Limited.

Publicis One Vietnam promoted Kate Boyona-Garcia to general manager of Leo Burnett Vietnam from her last position as head of digital and innovations at the agency. The appointment follows the launch of Publicis One in Vietnam last year, which was Lukasz Roszczyc being promoted to CEO from his position as managing director of Leo Burnett Vietnam. 

OMD Melbourne promoted Antonia Glezakos to general manager from her last position as general manager. Antonia has spent eight years at the agency, working across both the Melbourne and Sydney offices. She will report to Margie Reid, managing director, OMD Melbourne. 

Saatchi & Saatchi Singapore appointed Rosalind Lee as general manager. She was previously with AMV-London where she had worked with brands like Sainsbury, British Telecom, FedEx and Virgin. 

Publicis One Asia named Brian Capel as CEO for its operation in Indonesia, effective 1 June. Capel will take over from Anne Ridwan who is leaving the agency. Besides the CEO role, Capel will also keep his current role as chief creative officer. 

OMD Hong Kong announced two leadership changes—Mark Goh is now senior content innovation director, moving from OMD China where he was creative innovation director; while Quentin Chow was appointed as data marketing director. The latter has over 15 years of experience in digital space, having held roles in TFI Digital Media, Next Digital, Sizmek, and Yahoo! Hong Kong. 

OMD International appointed Sarah Hargreaves as managing partner. In her new role, Hargreaves will manage key global and regional client relationships. She was previously managing partner, client relationship at Mindshare Singapore. 

Business Wins

Geometry Global Malaysia was named agency-on-record for Digi Telecommunications to handle the telco's public relations and digital assignments. 

Australia-based content marketing agency King Content added four new brands to its client portfolio—Australian Catholic University, metals company MMG, Curtin University and Vision Australia. 

Other news

MobAir opened a new office in Shanghai with Richard O'Connel as general manager. The mobile growth platform for premium brands has been working with Chinese advertisers and publishers since 2015. O'Connel was previously VP of marketing at PapayaMobile where he built and managed in-house media buy teams. 

Tata Communications named Renuka Ramnath as the new chairperson of its board of directors, succeeding Subodh Bhargava. A corporate finance and private equity veteran, Ramnath has been an independent director of the board since December 2014. 

The World Federation of Advertisers announced Tokyo as the venue for the next Global Marketer Week which will take place from 22 to 25 May, 2018. The WFA/JAA co-hosted event will give global brand owners timely insights ahead of the 2020 Tokyo Olympics. Meanwhile, the body also appointed marketers from AirAsia, Coty, Emirates, L’Oréal, and RB to its global leadership team. They are Lubomira Rochet, chief digital officer at L’Oréal, Alison Keith, vice-president, global media at Coty, Margaret Au Yong, diirector of media at AirAsia, Boutros Boutros, divisional senior vice-president, corporate communications, marketing & brand at Emirates and Andrea Bernhardt, global media director at RB. Phil Smith, newly appointed CEO of the British Advertisers Association and Ander Ericson, CEO of Sveriges Annonsörer, the Swedish Advertiser Association, also joined the executive board committee.

Havas Australia launched Adcity, an agency unit speclialising in OOH and local media communication strategies, as part of its new Havas Village offering. Previously launched in Europe, Asia and Latin America, the agency operates with behavioural data, proprietary software and geo-located mobile technology. 


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