Staff Reporters
Jul 28, 2017

Move and win roundup: DDB, MullenLowe, MediaMath, McCann, Blue 449 and more

A weekly collection of notable people moves and account news.


DDB Group Singapore appointed EatBigFish co-founder David Shaw as chief strategy officer to head its brand consulting and planning divisions. Shaw’s career also includes time as a copywriter and creative head at Saatchi, JWT and BBDO in Singapore and Canada, as well as marketing positions at HP and Lenovo.

MediaMath appointed Pranjal Desai as country manager for India. She was previously an associate director for the ad sales team at Flipkart.

McCann Worldgroup appointed Felicia Hutabarat as creative director in Indonesia, reporting to Vishal Mehta, MD of McCann Worldgroup Indonesia. She joins from Publicis Indonesia, where she was associate creative director.

AOI Pro. named Shohei Sawa as president of AOI Asia Thailand He has worked at Yoshimoto Kogyo, IMJ Entertainment, and Fields Corporation/Tsuburaya Productions.

SpotX announced its entry into the Japanese market and appointed Ken Harada as commercial director, Masaru Fuchinoue as director of business development and Kenichi Kiyono as director of supply development. 

LG Electronics hired Atta Saheto as its head of sales for Pakistan, to lead the LG commercial and digital signage business. The move marks his first brand side role in a ten year career that spans media agencies and broadcast media companies.

TCS Holdings hired Sidra Mallick Imam as its digital marketing manager for Pakistan, to lead campaigns for TCS E-COM Solutions and TCS Travel and Tours. This marks her third role since departing Axact, a diploma mill that was exposed by the NYTimes.

ICYMI: Other news we covered this week


AB InBev selected Wieden+Kennedy Delhi as agency of record for two of its brands in India: Budweiser and Haywards 5000. The agency will work on the strategy and integrated creative duties for both brands.  

Blue 449 won a four-way pitch to handle Pernod Ricard Australia’s media planning and buying, prevailing over Atomic 212, Maxus and the incumbent, Vizeum. Billings were not disclosed. The company’s portfolio includes Jacob’s Creek, Stoneleigh, Absolut, Chivas Regal, Jameson and Mumm.

After a pitch, Orchard Turn Developments appointed Track Singapore as its creative agency-of-record for ION Orchard, a retail and residential development. The division of DDB Group Singapore will target trade and consumers in both Singapore and across the region. 

Digital agency Webling was appointed by Australian brand Entertainment Publishing to execute a “digital transformation” of its Entertainment Book property. The remit incorporates strategy, research and CX / UX design through to Sitecore platform development and ongoing support.

Creative Chaos won the digital accounts for Diamond Group of Companies, JS Group, The Citizens Foundation, the Mahwish & Jahangir Siddiqui Foundation, and GreenO Juice Bars. The scope of work for all the newly acquired clients includes creative content development, digital video content, community management and moderation, online public relations, digital media planning & buying services.

Independent creative agency Niqi won Hershey's China’s e-commerce account after a competitive pitch. Starting from June 2017 for a year, Niqi will create integrated campaigns to support Hershey's e-commerce in China with particular focus on driving sales on Tmall and JD through digital innovation. 


MullenLowe Group Japan launched Tokyo 20XX, a cultural insights specialism “committed to working with brands to positively impact the city’s effervescent creator communities”. Its inaugural work, about Shibuya, includes three short video documentaries, an ‘aural’ history, a street-level examination of urban sports like skateboarding and freestyle dancing and a summary of LGBTQ-relevant policy shifts in Shibuya, and the importance of the area to the community.

Singtel Media announced that Oppo, Income and Chang Beer, will sponsor its broadcasts of the new Premier League season as presenting sponsor, main sponsor and sponsor, respectively. The company also introduced Barbara Latimer and Kay Tian Rigby, who won a contest to host locally produced Premier League programming.

Nikkei and the Financial Times announce the creation of the Nikkei-FT Asia Pacific Combined Commercial Team, a joint salesforce under the joint leadership of Hiroko Hoshino, commercial director for Asia Pacific at the FT, and Keith Makie, head of Nikkei-FT Integrated Solutions, both based in Tokyo. The team includes all FT advertising sales staff in Japan and Hong Kong, as well as select Nikkei advertising sales staff in Tokyo and Hong Kong.

C1X (Class One Exchange) partnered with adGeek in Taiwan, saying the relationship brings more than 100 premium publishers in Taiwan onto C1X's exchange platform.

Sony Pictures announced that travel-booking app Traveloka is the presenting sponsor of AXN’s hit series, Asia’s Got Talent, which returns to the air in October.

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