Faaez Samadi
Jul 28, 2017

Columbus wins Lafarge in Malaysia

DAN-owned digital agency will handle construction firm’s digital media work.

Columbus Malaysia, a unit of Dentsu Aegis Network, was named digital agency of record for Lafarge, effective immediately. 

The construction company enlisted Columbus Malaysia’s services earlier this year to expand its digital presence. Now as agency of record, Columbus is responsible for social media management, digital media planning and buying, and website development. 

“This is the first-time ever Lafarge has appointed a digital marketing agency and we are honoured to...

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