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Online to offline: How India's adland is prepping for its ‘work from office’ comeback
Industry leaders elaborate on steps taken before welcoming employees back to the office
Dentsu eyes more simplified, coordinated offering in APAC after rebranding
Focus to be placed on business lines and skill sets above agency brands, says CEO Ashish Bhasin.
Dentsu drops 'Aegis': DAN is rebranded as 'Dentsu'
The move unites tens of thousands of global employees under a single Dentsu brand; the former Dentsu Aegis Network will be known officially as Dentsu International.
DAN launches Dentsu Curate, its made in APAC programmatic offering
Solution aims to improve media quality and efficiency by consolidating supply, and working closely with tech platforms and data partners.
DAN retains Philips account, scores APAC commerce scope
The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.
DAN's Merkle melds five agencies to create global B2B group, eyes $120 billion market
The unit already employs 1,000 people, serves over 100 clients and manages $16 billion in global billings.
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