Dentsu Aegis Network today announced the launch of its performance marketing agency Merkle in Australia.
The agency will merge with existing data marketing specialist Columbus, which will be rebranded Columbus, a Merkle Company in Australia. The CEO, Rebecca Tos, and agency team at Columbus remain the same, with Merkle’s capabilities added to its stable. The rebrand does not affect Columbus offices outside Australia.
Columbus Australia consists of nearly 100...
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