rebrand
Rockstar Energy Drink unveils rebrand following PepsiCo acquisition
PepsiCo acquired the brand last March.
White Ops rebrands to Human
Cybersecurity firm said in October that its name perpetuated a toxic association of good and bad with colour and race, and has chosen a new name that "more authentically represents its values."
MediaCom unveils global repositioning, logo rebrand
Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year.
Google on why the controversial Workspace rebrand was worth it
Google was criticised when it rebranded G Suite to Workspace this fall. But the redesign marked a strategic move for Google — and a bet that remote working is here to stay.
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AnyMind launches ecommerce offering and rebrands business divisions
Among the changes aimed at connecting its capabilities, a new ecommerce offering will be called AnyShop as AdAsia360 becomes AnyManager and influencer marketing platform CastingAsia is rebranded AnyTag.
Say hello to Pepsi's new 'bold and unapologetic' tagline
The new tagline is accompanied by a national US campaign, including five TV spots.
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