Behind the rebrand of Northrop Grumman, the aerospace and defence company you’ve never heard of
Virginia-based Northrop Grumman is well-known in government circles, but it has been doubling down on its brand communications to attract new talent and investors.
Behind Sprite’s first-ever global rebrand
Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.
'We wanted to make a statement': reflections on Abrdn's rebrand campaign
People like to scoff at change, so why would Abrdn be any different?
Weber Shandwick to rebrand and boost investment in consulting services
The Weber Shandwick Collective and Weber Shandwick Futures will showcase integrated services and innovation while doubling down on consulting.
Facebook corporate is now Meta
The company’s new moniker reflects its shift from social network to the metaverse.
Rockstar Energy Drink unveils rebrand following PepsiCo acquisition
PepsiCo acquired the brand last March.
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