rebrand

Mar 30, 2021

White Ops rebrands to Human

Cybersecurity firm said in October that its name perpetuated a toxic association of good and bad with colour and race, and has chosen a new name that "more authentically represents its values."

Jan 21, 2021

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year.

Dec 8, 2020

Google on why the controversial Workspace rebrand was worth it

Google was criticised when it rebranded G Suite to Workspace this fall. But the redesign marked a strategic move for Google — and a bet that remote working is here to stay.

Oct 21, 2020

AnyMind launches ecommerce offering and rebrands business divisions

Among the changes aimed at connecting its capabilities, a new ecommerce offering will be called AnyShop as AdAsia360 becomes AnyManager and influencer marketing platform CastingAsia is rebranded AnyTag.

Jan 3, 2020

Say hello to Pepsi's new 'bold and unapologetic' tagline

The new tagline is accompanied by a national US campaign, including five TV spots.