rebrand

3 days ago

Behind Sprite’s first-ever global rebrand

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

Feb 21, 2022

'We wanted to make a statement': reflections on Abrdn's rebrand campaign

People like to scoff at change, so why would Abrdn be any different?

Dec 19, 2021

Weber Shandwick to rebrand and boost investment in consulting services

The Weber Shandwick Collective and Weber Shandwick Futures will showcase integrated services and innovation while doubling down on consulting.

Oct 29, 2021

Facebook corporate is now Meta

The company’s new moniker reflects its shift from social network to the metaverse.

Mar 30, 2021

White Ops rebrands to Human

Cybersecurity firm said in October that its name perpetuated a toxic association of good and bad with colour and race, and has chosen a new name that "more authentically represents its values."