rebrand

Jan 21, 2021

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year.

Dec 8, 2020

Google on why the controversial Workspace rebrand was worth it

Google was criticised when it rebranded G Suite to Workspace this fall. But the redesign marked a strategic move for Google — and a bet that remote working is here to stay.

Oct 21, 2020

AnyMind launches ecommerce offering and rebrands business divisions

Among the changes aimed at connecting its capabilities, a new ecommerce offering will be called AnyShop as AdAsia360 becomes AnyManager and influencer marketing platform CastingAsia is rebranded AnyTag.

Jan 3, 2020

Say hello to Pepsi's new 'bold and unapologetic' tagline

The new tagline is accompanied by a national US campaign, including five TV spots.

Nov 7, 2019

A brand is not a logo: where FACEBOOK's rebrand falls short

The social media giant should think again with a bottom-up approach to its corporate brand.

Oct 30, 2019

Endeavor Global Marketing rebrands to 160over90

The new move will merge all of EGM's sub-brands into one entity.