Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year.
Google was criticised when it rebranded G Suite to Workspace this fall. But the redesign marked a strategic move for Google — and a bet that remote working is here to stay.
Among the changes aimed at connecting its capabilities, a new ecommerce offering will be called AnyShop as AdAsia360 becomes AnyManager and influencer marketing platform CastingAsia is rebranded AnyTag.
The new tagline is accompanied by a national US campaign, including five TV spots.
The social media giant should think again with a bottom-up approach to its corporate brand.
The new move will merge all of EGM's sub-brands into one entity.
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