Virginia-based Northrop Grumman is well-known in government circles, but it has been doubling down on its brand communications to attract new talent and investors.
Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.
People like to scoff at change, so why would Abrdn be any different?
The Weber Shandwick Collective and Weber Shandwick Futures will showcase integrated services and innovation while doubling down on consulting.
The company’s new moniker reflects its shift from social network to the metaverse.
PepsiCo acquired the brand last March.
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