aor

Jun 5, 2024

AI search platform Perplexity names UM media AOR

EXCLUSIVE: The IPG media agency will handle media buying for the burgeoning AI company while supporting the development of its ads business.

Nov 24, 2022

Twitter splits with consumer PR AOR

Autumn Communications started working with Twitter in September, but the partnership ended this month amid turmoil at the social media company.

Aug 7, 2022

ViiV names Havas Health & You its single global AOR

In an internal memo, HH&Y CEO Donna Murphy characterized the assignment as the year’s “biggest pitch in our industry.”

Feb 3, 2022

Norwegian Cruise Line sets sail with Digitas as global media AOR

Digitas will handle the cruise line’s media business in the U.S., Europe, Australia, Asia Pacific, Latin America and Brazil.

Aug 26, 2021

Essence bags media AOR for Carousell

The agency’s scope of work includes brand and performance marketing in Singapore, the Philippines and Hong Kong.

Mar 1, 2021

Initiative appointed lead media agency for PT Mayora Group in The Philippines

The agency will service the full portfolio of brands across the coffee and powdered choco categories including Kopiko 3in1 coffee mixes, Energen Champion and Energen Pandesal Mate.