Digitas will handle the cruise line’s media business in the U.S., Europe, Australia, Asia Pacific, Latin America and Brazil.
The agency’s scope of work includes brand and performance marketing in Singapore, the Philippines and Hong Kong.
The agency will service the full portfolio of brands across the coffee and powdered choco categories including Kopiko 3in1 coffee mixes, Energen Champion and Energen Pandesal Mate.
The workplace messaging app, recently acquired by Salesforce, spent more than half of its fiscal Q3 revenue on sales and marketing.
In Asia Pacific, R/GA APAC will work across the Australia, Japan and Taiwan markets, led out of the Sydney office.
The Irish brand has not previously had a dedicated shop for experience.
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