Ad Nut
Jul 17, 2018

How Snickers hijacked the World Cup final... without mentioning 'World Cup final'

Anyone for the World Cat Finals? BBDO Guerrero released a witty campaign riffing on alternatives to the phrase 'World Cup Final' to ensure viewers wouldn't go #TeamHungry whichever side they supported.

Those creative types at the Philippines agency BBDO Guerrero have been at it again. 

Not being an official sponsor of the World Cup, brands are not allowed to use the term "World Cup final" in campaigns. This poses a slightly sticky challenge for companies wanting to harness the collective attention of the millions of fans watching and engaging with the tournament finals. 

Snickers' outside-the-box solution was to launch this series of posters punning on slightly altered versions of the phrase 'World Cup Finals' on social media and in sports bars around the Philippines, suggesting in a tagline 'You watch the wrong match when you're hungry'. 

So embrace, if you will, the 'World Cat Finals', the 'World Crop Finals', the 'World Cut Finals' and (Ad Nut's personal favourite), the 'World Mop Finals'.

Kudos, Snickers, Ad Nut loves this simple but memorable idea. World Nut Finals next time, anyone? 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also see Ad Nut's video debut, check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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