Benjamin Li
Sep 21, 2012

Creative Mid-Autumn Festival marketing

Festivals are important occasions for marketers to drive their brand awareness. While some brands simply go through the motions, some find more interesting ways to connect their names with the holiday. Here are some examples of creative marketing connected to this year's Mid-Autumn Festival.

The Hong Kong Tourism Board (HKTB) offers the public a close encounter with the
Lee Kum Kee has sponsored the production of the
Lantern Wonderland, which is part of the Mid-Autumn Festival organised by HKTB to showcase the city's festive appeal and vibrant culture.

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The Hong Kong Tourism Board (HKTB) offers the public a close encounter with the "moon" at Victoria Park between 27 September and 2 October. In this case the "Golden Moon" is a 6-storey, incandescent spherical lantern installation.

Lee Kum Kee has sponsored the production of the Lantern Wonderland, which is part of the Mid-Autumn Festival organised by HKTB to showcase the city's festive appeal and vibrant culture.

There is a folk tale about ...
UK creative agency Love ...
MX Snowy mooncake targets ...
FUJIFILM Studio in Hong ...
The Hong Kong Tourism ...
We have seen Angry Birds' ...
Online travel site Zuji ...
Hong Kong homegrown ...

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