Grey and Mindshare, Carat and The Right Side, and Initiative and I Love Fantasy Design were among the winning duos at the MTR and JCDecaux Transport's Best of the Best Awards.
Company says enhanced platform yields some surprises that defy conventional wisdom about where to advertise in Hong Kong's MTR system.
With help from OMD and video provider MyTV Super, SmartTone is targetting on-the-go TV watchers to suggest they might enjoy their shows more with better mobile service.
Cheil Hong Kong puts up a Christmas themed outdoor campaign at a Hong Kong subway station.
JCDecaux Transport MD Shirley Chan tells Campaign Asia-Pacific about the relevance of underground ads and mobile-oriented campaigns.
Ocean Park, Nike, Mindshare and Metta Communications among the top winners last night.
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