Jenny Chan 陳詠欣
Aug 7, 2018

JCDecaux Transport rolls out automated DOOH planning tool in Hong Kong

Company says enhanced platform yields some surprises that defy conventional wisdom about where to advertise in Hong Kong's MTR system.

A new 'digital panel zone' in Hong Kong's Central MTR station launched this year.

It used to be standard for advertisers to book ads in Hong Kong's Central and Wan Chai MTR stations in order to reach financially savvy commuters in Hong Kong. There was no need to even consider other stations.

JCDecaux's proprietary media planning and booking platform, SmartBRICS, which allows automation of DOOH placements for the first time and launched this April in Hong Kong, has turned up a few surprises since then. Now...

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